Blood, sweat. & a whole lotta love.
Seriously though, If I make a custom ring for you, I spend about a month of my time on building the ring of your dreams.
If I am making pieces for my line I tend to sketch and then cut some blank rings, and start sketching on the wax. I have a wide assorment of dental tools, burs and a wax machine and I can add or take away when I need to depending on the design. After the wax design is finished I mail them to the casters in NYC, and when I recieve the finished product in metal, I tumble and clean it. Then I can adorn the sides with engravings and finish with a high polish.